Webplacing has a dedicated copywriting division called Web Writing. Our team of internet copywriters at Web Writing is a group of greatly experienced, regularly published writers that have a way with words elusive to most. These are the guys who can pack your website with sparkling copy, between them believing that there is plenty of room for improvement in the creation of content beyond the ‘formulaic’ art of copywriting - where the rules of school can so often deaden the impact and leave visitors to websites less than enthralled with what they read.
Our copywriters feel passionately about the injection of their personality into any content they create for our clients, but obviously only as far as is appropriate. When creating copy for you, our copywriters are effectively your salesmen, concerning themselves with ensuring your product or services are as appealing to your visitors as possible through the use of very persuasive language. Whatever the topic, they approach all work with the same sense of purpose, delivering it in a language that is crisp and powerful. Our copywriters at Web Writing aim to speak directly to visitors to your website, rather than at them.
But why, when this may be the first time your business has enquired about internet copywriting, are we openly promoting what may appear to be such a leftfield way of working?
Firstly, coming from various schools of thought, there are a great many copywriting services offered on the Internet, some practicing the teachings of internationally-renowned individuals and institutions. These range from academic, obsessive adherence to the ‘rules’ of the craft to a modus operandi nudging towards what our Web Writing copywriters always strive for – meaning to offer that little bit extra. But where we feel many genuinely fall away is in the lack of an advanced grasp of what makes great copy - where copywriters can exercise a little artistic freedom within the ‘rules’ of the profession and brief of the job in hand. There often seems to be a feeling present that copywriters are writing for themselves with a distinct lack of imagination - rather than exercising it to the full for the benefit of the client.
Finally, what Web Writing’s copywriters find most unacceptable is the bewildering volume of very poor content throughout the Internet - even more so when the spelling, punctuation and grammatical errors are found on websites just like ours offering internet copywriting services! Whilst Web Writing’s copywriters are mere humans, too, and so naturally prone to occasional errors themselves, you will discover that not only is the copy they create blessed with the dynamism at the core of Webplacing’s service, but also correctly composed.

Contact Webplacing NOW to put these claims to the test!