Advertising - or ‘marketing’ – has been with us, according to the earliest excavated evidence (a stone tablet promoting a tavern), for around 5,000 years. Even the everyday newspaper advertisement has recently celebrated its 300th birthday. It is part of life many of us take for granted and we are surrounded by it every single day. But it has only been around a decade since the dawning of what is now being hailed as the most powerful marketing tool yet: internet marketing.

So, what, covering all means, is advertising? Simply put, it is the bringing of attention to products or services by means of ‘announcements’ that are (most usually) paid for by the seller, in order to entice consumers to either (ideally) purchase or (at the very least) become (and remain) aware of the item in question.

Advertising on the Internet started reasonably cautiously. Although the incredible potential of the Internet was beginning to be understood, there was a degree of uncertainty just as with any new concept in marketing: Will it work? How many people will see it? Am I wasting my money advertising here? And so on…

As we now know, the earliest internet advertisers needn’t have worried, as internet Marketing has since absolutely exploded! The Internet has become so important in so many ways that it’s difficult to think how life would now be without it – and even to recall what life was like before it existed just a few years ago! It has what seem to be limitless possibilities for marketing opportunities, a scenario that was spectacularly pre-empted by the development of the most intensely focused marketing model yet seen: PPC, or ‘pay per click.’

There is a lot of information available to you on this website about PPC and if you trade online, yet this term is new to you, you should consider it essential reading. PPC advertising is literally dangling your products or services in front of your target market – pointing traffic straight at your website - but, and this is the good part – you only pay each time anyone clicks on your advert!

PPC can be of enormous benefit to you and your online business as the most powerful method of internet advertising yet devised – so read on!

New:
We are proud to announce Juan David Cañas Yofu as our new Spanish language SEO partner, based in the sunny city of Cancún, Q. Roo in Mexico. With more than 8 years of experience in Search Engine Optimisation and E-marketing Juan David was an easy choice when we searched for a partner to deal with our Spanish language campaigns covering both the Latin American region and other Spanish speaking countries.

We choose Juan David Cañas due to his progressive attitude, vast experience and customer focused outlook and have no hesitation in recommending our clients to him as we know he will serve them well.